Here is a valuable book by Harry Washburn titled "Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales".
Washburn talks about the thought processes of potential buyers before they consider making a purchase.
In other words, one needs to understand customers' motivations and then tailored your sales strategy to fit the customers' buying needs.
Read these selected motivational sales sayings to boost your confidence.
"Don’t sell. Provide solutions." - Quotesan
"If a man can build a better book, preach a better sermon, or make a better mousetrap than his neighbor, though he builds his house in the woods, the world will make a beaten path to his door." - Ralph Waldo Emerson
"When you change the way you look at things, the things you look at change." - Wayne Dyer
"Always render more and better service than is expected of you, no matter what your task may be." - Og Mandino
"The most important thing is not which system you use. The most important thing is you have a system!" - Zig Ziglar
"We miss 100 percent of the sales we don’t ask for." - Zig Ziglar
"Two sure ways to fail. Think and never do or do and never think." - Zig Ziglar
"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." - Zig Ziglar
"In business, honesty is absolutely essential. The best principle is “under promise and over deliver”" - Richard Denny
"Don’t wish it were easier, wish you were better." - Jim Rohn
"Always render more and better service than is expected of you, no matter what your task may be." - Og Mandino
"The greatest thief this world has ever produced is procrastination, and he is still at large." - H.W Shaw
"Sales are contingent upon the attitude of the salesman - not the attitude of the prospect." - W. Clement Stone
"The difference between the impossible and the possible lies in a person's determination." - Tommy Lasorda
"To succeed in sales, simply talk to lots of people every day. And here's what's exciting- there are lots of people." - Jim Rohn
"To me, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business." - Harvey Mackay
"If you are not taking care of your customer, your competitor will." - Bob Hooey
"I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard." - Estée Lauder
"People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts." - Robert Keith Leavit
"You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise." - Patricia Fripp
"Nobody counts the number of ads you run; they just remember the impression you make." - William Bernbach
"The secret of man’s success resides in his insight into the moods of people, and his tact in dealing with them." - J. G. Holland
"Business is like riding a bicycle. Either you keep moving or you fall down." - Frank Lloyd Wright
"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." - Zig Ziglar
"You will get all you want in life if you help enough other people get what they want." - Zig Ziglar
"It used to be that people needed products to survive. Now products need people to survive." - Nicholas Johnson
"In sales, a referral is the key to the door of resistance." - Bo Bennett
"People don’t buy for logical reasons. They buy for emotional reasons." - Zig Ziglar
"If you don’t see yourself as a winner, then you cannot perform as a winner." - Zig Ziglar
"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will." - Vince Lombardi
"Every brand isn’t for everybody, and everybody isn’t for every brand." - Liz Lange
"Success is the culmination of failures, mistakes, false starts, confusion, and the determination to keep going anyway." - Nick Gleason
"Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most important part of their job." - Roy Bartell
"Life’s battles don’t always go to the strongest or fastest; sooner or later those who win are those who think they can." - Richard Bach
"Obstacles can’t stop you. Problems can’t stop you. Most of all, other people can’t stop you. Only you can stop you." - Jeffrey Gitomer
"Great works are performed not by strength but by perseverance." - Samuel Johnson
"Success is the ability to go from failure to failure without losing your enthusiasm." - Winston Churchill
"Do not let what you cannot do interfere with what you can do." - John Wooden
"Tough times never last, but tough people do." - Robert Schuller
"Don’t wish it were easier, wish you were better." - Jim Rohn
"The questions you ask are more important than the things you could ever say." - Tom Freese
"Excellence is not a skill. It’s an attitude." - Ralph Marston
"Today is always the most productive day of your week." - Mark Hunter
"Goals allow you to control the direction of change in your favor." - Brian Tracy